Social media accounts are a great way to increase awareness about your brand and connect with customers. But, without proper strategy and content, social media can be a desolate wasteland. This blog post will provide you with some useful strategies for getting more engagement on your social media channels.
Come up with a catchy bio
Make sure that your bio includes information about you and what you’re interested in. According to the social media enthusiasts behind LinkInBio, this is not the place to share your life story, but people want to know something about who you are and what makes you unique. It will also be a good idea to include hashtags in your bio. This is a trending method of increasing engagements on social media platforms, as it allows you to connect with other users that share common interests and may be interested in engaging with your content.
Add an interesting profile photo
Another one of the primary things that you can do to get more people to follow you or like your posts on social media platforms is to make sure your profile photo is updated. The new Facebook algorithm favors accounts with newer photos, so it’s worth taking some time to go back and get a better profile picture instead of using an older one. Use a photo that reveals your head and shoulders, with your face visible. In this way, people can see your face and quickly recognize you when they come across posts from your account.
Create interesting content
Of course, just having a new profile picture or an interesting bio is not enough to ensure that people will follow you or like what you post on social media platforms. It’s also important to make sure the actual content you post is interesting. There are many things you can post about, but you should make sure that the content is appropriate for your brand. For example, if you offer accounting services to small businesses, then it may not be wise for you to frequently post photos of cute animals or memes on Facebook. Rather, you should come up with interesting, engaging content that is appropriate for your audience.
Optimize your content for search engines
Another thing you can do to increase engagement with social media is to optimize the posts you make so they will rank higher in search engine results, which means more people may click on these posts and become aware of what you have to offer. You should try including keywords or hashtags in posts that are relevant to your brand. If you don’t know what these terms mean, then the best thing to do is research them on Google or Bing and see how other people use them in posts. You can also try using tools like SEMrush as a way of analyzing the performance of keywords for your social media accounts as well as those used by your competitors.
Post regularly on social media platforms
It’s also important to post regular updates about what you are doing and share news articles or blog posts related to your industry so people will be more likely to check out your profile. At the same time, you should avoid posting too much content that is self-promotional or directly related to your business unless it’s relevant news about something in which you are involved. In this way, you can get people to follow your social media accounts without turning them off by being too promotional.
You should also try posting at the same time every day, as this will allow you to reach a wider audience and have better engagement with more potential customers who are on social media at that particular time of day or night. In addition, if you post too frequently, people will get tired of seeing posts from you and may end up unfollowing your account. The best times to post on social media platforms vary from one platform to another, but several tools will help you determine when these optimal posting times occur. For instance, Iconosquare is a great tool that will do just that.
Have a schedule for social media updates
One reason why many people fail with their social media accounts is that they do not create a schedule for their posts and updates. If you want to keep people engaged with your social media accounts, then you must make an editorial calendar detailing when blog posts or news articles will be posted on which platforms. This way, your followers won’t get tired of seeing content from you and may even look forward to your posts.
Watch for engagement signals
One of the best ways to make sure you’re getting noticed on social media platforms is to pay attention when people interact with your posts or profile information in some way. This could be liking one of your photos, commenting on something they see in your bio or replying to one of your tweets. These are all signs that someone is engaging with what you have to offer and may lead them to click on your profile and start following you as a result. When you notice these engagement signals, you should try sending a personalized message to that person thanking them for their appreciation of your work.
Work with Influencers
Another great way of increasing engagement on your social media accounts is to work with other people who have large followings and influence in certain niches or communities. For example, if you are a business that sells dog food, then it might be helpful for you to forge relationships with animal rescues like The Humane Society or other animal rights organizations. In this way, your posts are more likely to be seen by people who are interested in buying dog food and may also follow you as a result of liking what these influencers post on their social media accounts.
If you’re looking to have a social media presence that blows up, try incorporating some of the simple marketing techniques listed above. You’ll be amazed at how quickly your account can grow by following this advice. What are you waiting for? Give it a shot and see what happens.